Adobe & Freelance — Goldfinch & Honeybee

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State & Federal Communications 23rd Anniversary Poster

Summer 2016

The 23rd Anniversary of State & Federal Communications, a small Akron-based lobbying/compliance company, was significant because LeBron James is from Akron, his Cleveland Cavs jersey number was 23, and the company president
(Ms. Elizabeth Bartz) is a basketball fan. The poster inspiration was to emulate LeBron James’ iconic chalk-dust clap. A jersey was specially made for Ms.Bartz, and State & Federal’s signature stars were used instead of dust.

State & Federal Communications Cell Phone App Design

Summer 2016

The State & Federal Communications app design layout was based on the company’s existing website and allowed consumer access to accounts and ancillary features offered by the company.

The “More News, Less Noise” logo was printed on shirts, mugs, bags, and other promotional items

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More News, Less Noise

Spring 2016

WMRA, a small public radio station located in Virginia’s Shenandoah Valley, needed a logo for their new promotional slogan: “More News, Less Noise.”
This phrase promoted the station’s promise to focus on its journalistic
mission rather than on-air fundraising campaigns that filled the
airwaves with needless prattle.

WMRA "More News, Less Noise" from Rachel Elysabethe Anderson on Vimeo.

Final Logo

The final logo with earlier renditions also shown. Instrumental to the overall look are the bike’s cog or cassette and wheel spokes. The image of a bike to spell “Ohio” references the state and Kent Cycle’s status as a locally owned and operated small business.

Logo Sketches

Vintage images of cyclists and bikes were used to create a wide range of Kent Cycle posters. Each poster incorporates a different line that promotes bike riding, affordability, and various cycling genres. Kent Cycle’s tag line “All Bikes, All People” is supported by the images and is included on every poster.

Poster Sketches

Multiple pages from Kent Cycle’s website were redesigned to complement the poster colour scheme and feature existing images.

Kent Cycle Media Inspiration

Kent Cycle Flier Inspiration

Kent Cycle Rebrand

Fall 2015

Kent Cycle is an independent, locally owned bicycling company that specializes in affordable secondhand bikes and bike repair. The history of cycling in Kent, Ohio, began around the time the town was founded almost 200 years ago.
This redesign emphasizes Kent’s history with a simple sepia colour pallet
and many vintage images.